They weren’t fooling anyone with their New Coke tom foolery.
(Looks like I picked the wrong week to quit drinking.)
"For all this ‘let’s be mature, I just drink it for the taste not the effect, honest, two units a day only’ stuff…it is, basically, a legal, exclusive, relatively expensive but very pleasant way of getting out of your head."
— Iain Banks, Raw Spirit: In Search Of The Perfect Dram
"In any event, we need to relax now and again, and a lot of us need to get out of our heads, with a little chemical help. If we’re sensible, we’ll accept this. Look at drink for goodness’ sake! You get effects generally including but not limited to: dizziness, euphoria, double vision, a hilarious inability to stand, all-consuming, tearful love for the drunken bastard or bastards you’re getting drunk with, and pink elephants!"
— Iain Banks, Raw Spirit: In Search of The Perfect Dram
If the whiskey’s score for richness is plotted along the horizontal of a graph, and its smokiness is plotted on the vertical, then calculating the total area of the whiskey yields the measure of its greatness.